For first-gen Eldest daughters who are done performing and ready to finally choose themselves.

Perfectamente in Progress

You’re not carrying this wrong. And you don’t have to carry it alone.

Count me in
Scroll to meet viry ↓

Hola, I’m Viridiana!

Writer. Podcaster. Still figuring it out.

First-gen eldest daughter. Nine years in HR at Google. Avid reader. Amateur baker. Someone who buys too many mugs and feels no guilt about it.

I built this space because I needed it — a place where being la primera doesn’t mean carrying the weight of everyone else’s expectations. Where you can love where you come from and choose your own path. Where joy on a Tuesday for no reason at all is not only allowed, it’s the whole point.

The stories, the baking experiments, the book obsessions, the honest conversations — all of it is the brand. All of it is for you. Read my full story

64.9%

open rate

48

Issues Published

4+

Years of Storytelling

10+

Speaking Events

Hire

What lands in your inbox every week

Perfectly Imperfect Progress

Behind-the-scenes of the messy middle — the pivots, the small wins, and the moments that don’t have a neat lesson yet.

Protecting Your Peace

Real talk about boundaries, rest, and giving yourself permission to stop being everything to everyone.

Joy, Just Because

The stuff that lights me up — books, baking, cumbias, tiny delights — shared simply because joy doesn’t need a reason.

Roots & Wings

Stories about being la primera, holding multiple identities, and choosing your own path without leaving yourself behind.

No fluff. No performing. Just honesty.

Join Perfectamente in Progress